India RTD Cold Brew Coffee Market 2025: Brewing a Bold New Trend.

The vertically organized market of India RTD coffee is cooking something new Under India's demographics, the market offers diverse opportunities for business growth. As consumers maintain a fast-paced and busy lifestyle, India RTD Cold brew coffee Market is grabbing attention on the digital aisle. India’s urban population is health conscious. Once a trend catering to a niche segment, cold brew is now catching on with the masses fast.



The increasing demand for coffee among younger generations is a boon for the RTD coffee category. The country is now experiencing a shift from a tea drinking nation to embracing a cafe culture, which gives the beverage industry, especially non-alcoholic beverages, a reason to celebrate. younger generations are looking for thirst quenchers and energy boosters. smooth and less acidic, is a sodden choice for the latter’s thirst conundrum in the summer season.

RTD coffee in India is expected to make headlines by 2025, alongside cold brew leading the way. Young consumers are favoring products with appealing taste and health benefits and lower sugar content as burnt sweetness is currently an unhealthy fad.

Evolution of Coffee Trends in India

There have been quite a few significant changes with regards to Indian Coffee Trends. While hot brewed coffee still retains its popularity, cold brewing has evolved far beyond what could be expected during the summer months. Brands are playing around with single sourced beans, nitro-infused bottles, and even experimenting with their packaging and brewing techniques.

Sleepy Owl and Blue Tokai are not the only ones pushing this trend. Other local startups and coffee brands are now selling cold brew in stylish glass and eco friendly boxes. Even Starbucks has jumped on the bandwagon and are selling ready to drink products all over the country.

The Focus on Health

Purchasing power of customers and demand for these beverages is what mainly drives growth in the market. The trend of consuming ‘clean label’ or ‘healthy’ beverages is also on the rise, cold brew coffee definitely aligns with that. Health-conscious drinkers tend to lean toward products like Cold Brew, due to its smooth taste and lower acidity.

RTD Cold Brew enjoys immense popularity due to no requirements during preparation, you don’t need to brew or add anything. Along with easy prep, the rise in remote work and gym culture also spurred restlessness in consumers leading to the demand for time saving drinks.

Urbanization and E-Commerce to Enable Further Growth

The surge of e-commerce along with the rapid urbanization of India is also helping this segment grow. RTD (ready-to-drink) coffee is now available not just in metros but also in Tier-2 cities due to online platforms like Amazon, Blinkit, and Big Basket. Cold brew has also been popularized through influencer marketing and Instagram enable packaging.

The Road Ahead

The prospects look promising for the India RTD cold brew coffee market by 2025. With evolving consumer preferences, increasing available income, and a growing appetite for international coffee culture, RTD cold brew isn’t merely catching on, rather it is a shift in consumer behavior.

Fore More Info : -   https://www.gmiresearch.com/report/india-rtd-cold-brew-coffee-market/

With the entry of more players and constant innovation in the sector, India is poised to become one of the most exciting cold brew coffee markets in Asia. So, whether for a morning boost or an afternoon refresh, cold brew is here to stay — strong, smooth, and ready to drink.

Company Name: GMI RESEARCH

Email: enquiry@gmiresearch.com

Address: Dublin, Ireland

Website: https://www.gmiresearch.com/

GMI Research – Consulting & Market Research

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